Marketing Analysis for Acer Hi-Fi System Essay Example | Topics and Well Written Essays - 1000 words

Marketing Analysis for Acer Hi-Fi System - Essay Example Acer has been known for a long time as electronic producing company especially computer products. Recently, the company has entered the music product industry where its asserting is presence in the market by introducing unique and superior products in the market, hi-fi clear system being one of such products. To assert its presence in the music industry, Acer has embarked on market analysis mission for its hi-fi music system for business growth and increase in its market share. 2.0 Situational Analysis/ Opportunity Identification Situational analysis and opportunity analysis involves a clear definition of opportunities available to an organization’s operating environment both internally and externally and the challenges thereof (Stevens, Sherwood and Dunn, 1993, 7). This helps the managers to make appropriate strategic decisions to tap into the opportunities and overcome the challenges present. 2.1 Market Analysis Given that Acer group of companies has a global presence, it ha s a market potential to market its Acer hi-fi system to over 300 million middle and upper income class who forms its target market. This market segment has a higher purchasing power and superior tastes for high quality products. In addition, this market segment comprises technology literate individuals who are quick to adopt and use the product. Buyer behaviour shows a strong peer influence and appeal for quality features. Acer’s market intelligence shows that majority of the target customers have had experience with other Acer products in the past a factor the company seeks to utilize to capture a sizeable market share. Initial sales figures show that the company has the potential to grow its market share in this market segment given the unique and superior quality of its product. 2.2 SWOT Analysis The analysis process involves a critical review of the strengths and weaknesses focusing on internal factors on one hand and opportunities and threats addressing the external fact ors (Cheverton, 2004, 84). Detailed SWOT analysis is presented in the table below; Internal Factors Strengths Weaknesses Product offerings Capable of connecting to all of the devices on your home network and devices Unique sound quality and affordable Largely unknown compared to competitor brands Somehow sophisticated to some customers Acer brand Known for its quality Producer of affordable goods Not ranked among the top electronic companies Positioning problem Management Experienced in new product development and marketing strategies Understands the target market’s purchase behaviour patterns Slow to react to changes in customer demand Organizational structural challenges Market Huge global market of over 300 mn customers Better product adoption among target customers Strong tastes and preferences Rapid changes in demand Low adoption rates in some markets Human Resources Skilled manpower with strong product development, financial and marketing skills High turnover Financial considerations Revenue estimates are good given the margin/product Low cost of production ROI very promising Rising cost of raw materials and energy R&D Competent R&D teams Rapid dynamism in the music industry Capital and time intensive External Factors Opportunities Threats Consumer market High purchasing power Technologically savvy Rapid changes in tastes and

Atrial Fibrillation Research Paper Example | Topics and Well Written Essays - 2000 words

Atrial Fibrillation - Research Paper Example According to Bashore et al (2013), AF occurs in 10% of people above age 80. Generally, AF affects about 3% of the population in Europe and the US. The numbers increased by 1% between 2005 and 2014 In the developing countries, incidence is estimated to reach 0.4% for women and 0.5% for men (Lercari et al, 2014).   In a UK-based study, Framingham revealed that the risk of getting AF after 40 equals to one in six, regardless of sex, and one in for in individuals with a history of heart failure (Cottrell, 2011). The analysis of over 0.5 million cases in England allows to assume that males are more likely to develop AF than females (NCC-CC, 2006). However, there is an assumption that the real numbers are higher, since the screening does not cover the entire population (NHS Improvement, 2009). In the UK, 45.000 new cases are registered annually (Iqbal et al, 2005). Occurrence of AF implies organic lesion of the heart. Common cardiac causes include IHD, rheumatic heart disease, hypertension, cardiomyopathies, and heart failure, while some non-cardiac are the acute infection and lung and thyroid pathology. AF can also be iatrogenic and develop after the surgical manipulations in the thorax (NCC-CC, 2006). Apparently, AF would not develop without the damage to the cardiac tissue. The lesion becomes the reason why extra stimuli are being generated. The reparation processes in cardiac muscle, stretching and proliferation place more pressure on the atria, which, in turn, increases the pressure in the pulmonary veins. Such condition is known to be the precursor of heart failure, atherosclerosis, obesity, and valve disease – the direct causes of AF (Larson, 2009). Age is considered to be a principal risk factor for AF, as the incidence ascends from 0,5-1% of the population aged 50 to 23% of people over 80 years (Westerby and Cottrell, 2011). As far as metabolic syndrome, diabetes, and hypertension lead to IHD, they also form a